How come we keep pursuing new marketing specialities as if they were
the new big thing?
Your customers are talking about you, whether you like it or not.
Are you ready to join the conversation?
We help companies develop and deploy marketing strategy to realise their business
ambitions. Our services include insight & strategy, branding & identity, concept & design,
film & audio, web solutions and digital strategy.
Buying behaviour has changed dramatically over the last decade requiring sales, marketing
and technology to truly integrate. To succeed companies need an agency that is able to merge
business and branding into one powerful customer experience.
With more than 16 years of profound experience working with adaptation/localisation of TV-commercials
With an analytic approach, we help companies develop and deploy marketing strategy to
realise their business ambitions.
Informal, frank and free, we are neither afraid to challenge conventions nor take on responsibility.
With Neuburg | Zinckernagel you get a team of senior marketing professionals, devoted to helping
ambitious clients reach their objectives.
Building bridge between analytic and creative thinking to release the raw energy within.
We believe that true creative solutions are always based on insight and that even the best strategy will fail if not executed with flair and understanding for details.
We take your business personal – challenging conventions, insisting on perfection and taking responsibility.
With a unique combination of industry strategists, analysts, communication experts, graphic designers, film makers and web specialists we add value from insights to final execution – taking full responsibility for the final result.
Consultancy Neuburg (formerly CPHgroup established in 2002) and production company
Zinckernagel (established in 1996) merged after many years of close cooperation in 2010.
Zinckernagel was focused on exploiting the full communication potential of digital media by combining audio, video and web to create new and better communication solutions.
Meanwhile, Neuburg developed and employed a customer oriented approach to create optimal market positions, targeted communication and action plans.
By joining forces, Neuburg | Zinckernagel has transformed from skilled specialists to a strong and challenging partner on the strategic and advisory level as well as creatively and production wise. With solutions
firmly grounded in a knowledge-based approach, we are not just about helping our clients do the right things, but also about doing them right for greater impact.
Over the years we have had the pleasure of working with a wide range of Danish and international agencies and companies, including Danisco, Philips, TrygFonden, Scandlines, DSB, Novo Nordisk, Lundbeck, Pfizer, Gillette, LEGO, Electronic Arts, Disney, AL Finans, SuperBest, FCK, Citroën, Reckitt Benckiser, Gyldendal, Zendium, Durex, Vanish and many more.
Neuburg | Zinckernagel is a unique combination of industry strategists, analysts, communication experts, graphic designers, film makers and web specialists. With great competence, experience and uncompromising determination, we help you develop and deploy your marketing strategy for maximum impact.
Sales are core in almost any business, thus making the customer the logical focal point for any sustainable business strategy. Insight into customer motivations, barriers and decision making processes is thus the key to defining and prioritising effective initiatives and maximise return on your marketing investment.
A diverse toolbox of qualitative and quantitative methods helps us understand customer needs and behaviour in order to develop high impact initiatives relevant to the target group.
By studying needs, interests and emotions at various stages along the customer journey – before, during and after an event/purchase – we define optimal messages, touch points and channels to recruit new customers and gradually convert them to effective ambassadors for your company.
Customer insight is the foundation for defining and developing optimal positioning, strategy and marketing tactics. To become of real value for your business, however, insights need to be translated into concrete action. We use a consistency model to achieve growth and change by making all efforts work together toward an overall objective – which may be anything from corporate positioning to an acute sales target.
The result is a detailed and comprehensive plan of action defining the strategic priorities, success criteria, and concrete actions necessary to reach the goal. The actions are described in detail and specified with time frame and allocation of human resources and budgets.
Please contact Sanne Møller on
A strong market positioning requires a strong brand that differentiates the company and its products/services to the market uniquely, desirably and credibly.
As decision-making processes and preferences are mostly driven by emotional factors, a brand whether B2C or B2B gains strength if it manages to get associated with stories, values and feelings.
It is crucial that the story we tell about the brand is communicated consistently internally and externally, so we generate valuable and consistent customer experiences in all brand touch points and interfaces.
Good branding affects new sales, additional sales and loyalty. A strong and attractive brand will draw potential customers to the company or product and keep customers coming back – maybe even recruit them as ambassadors.
By focusing on building strong brand attention instead of often costly push activities, marketing costs may be streamlined and ultimately significantly reduced.
With deep customer insight and open-minded creativity in a strict, methodical process, we create brand platforms that position and differentiate your company uniquely, desirably and credibly. Our methodical process includes:
Whether bold or beautiful, great design speaks on an emotional level to communicate brand values clearly and consistently. With professional craftsmanship, extensive hands-on experience, sharp visual intelligence and a deep business understanding, we design to effectively capture the spirit, values and aspirations of your brand(s) and company.
Please contact Torben Zinckernagel on
With seamlessly integrated concepts we deploy marketing strategy into concrete
actions that creates or strengthens the personal relationship between a brand and
its target groups.
We develop, design and execute concepts for campaigns, programmes, new products, services and brands for maximum target group impact in an unbiased mix of tactical and strategic on- and offline efforts.
Targeted messaging is derived to generate awareness, identify/qualify leads and build sales/loyalty.
Even the most spot on message misses its target if wrapped wrong. Design works at the intuitive level as an integral part of the message to meet the (potential) customers on their terms – without however compromising the visual identity of the brand.
Working with film and imagery on a daily basis, design is truly in our DNA and enjoys a high priority in everything we do.
With a healthy curiosity and genuine respect for brands, we keep up to date and a close eye on details to deliver concept and design that lift brands and captivates customers.
Please contact Mette Stenstrup on +45 4088 1360 for further information or to set up an appointment to discuss your opportunities.
Film and audio are integrated parts of consumer behaviour on a multitude of platforms.
The battle for consumer attention is fierce and results are measured meticulously to justify budgets.
In a market where messages become ever louder, more frequent and targeted, a dynamic communication strategy is necessary. In Neuburg | Zinckernagel you get a partner who has produced film and audio for over 16 years to virtually all intents and purposes.
We know what effects to use when and where, and how to get the message clearly through. With a rigorous planning process and professional craftsmanship, we are able to concept creatively and produce cost-effectively.
With profound experience in adaptation/localisation of TV-commercials for the Nordic markets since 1996, we know the importance of accuracy, efficiency and flexibility.
The Nordic markets may be small, but adaption is imperative if international companies want to market their products in Denmark, Sweden, Norway, Finland or Iceland. Read more
Please contact May-Britt Adler on
Online presence is not an option, but a requirement for any serious business. But that’s not all. A website
doesn’t cut it if your company doesn’t turn up in relevant searches on Google or potential customers drop
off before you’ve had a chance to make an impact.
As a crucial sales driver, the online presence and activities need to be integrated into the overall marketing strategy. Having been in the game since the launch of the first websites, we are renowned for our ability to exploit the commercial potential of the new media with creative and cost-effective web solutions.
With a deep understanding of the market, end users and stakeholders, we focus communications and marketing investments to maximise the benefit for our customers.
If websites can get you shortlisted – they may also get you rejected. Websites have to communicate relevant messages to primary target groups, and with an extremely short online attention span, graphics and images play a vital role in capturing attention quickly and effectively.
We have the tools to help your company into the hearts and minds of the consumers.
To obtain optimal traffic of relevant users to websites and landing pages, you need digital visibility; SEO, SEM, banners, viral, affiliate and social networking media.
For optimal conversion rates on the site, we include Information Architecture (IA), persuasive design, online space management, site maps, multivariate testing and search engine optimised copy.
Please contact Torben Zinckernagel on
Of potentially huge commercial value, online presence places high demands on marketing officers.
Online activities may be tracked and adjusted continuously for maximum impact making revenue
improvements possible – even in the short run.
Many companies use online media sporadically with little or no commercial effect. To gain competitive advantage, online presence needs to be clearly defined in a digital strategy with measurable objectives (KPI) that are fully integrated and aligned with the overall business strategy.
At Neuburg | Zinckernagel we are experts on development and implementation of digital strategy. With a holistic approach, we work diligently to deploy the full online potential for maximum return on your marketing investment.
Digital strategy improves business revenue by fully utilising the company’s digital asset, including optimisation of website, campaign sites, social media, search engines and user-friendliness.
For modern customers the virtual world is as real as the physical, and companies who don’t have a deliberate online presence miss out on crucial earnings – and in effect their opportunity to achieve or maintain a leading market position.
Digital strategy is not about thinking digital, so much as integrating the online media into the overall strategy to attract and make your company readily available to existing and potential customers.
To be effective, digital strategy requires that you understand your customers better than competitors do and dare act accordingly.
Based on customer insight, measurable response and reaction generating media, we address relevant channels, media and segments systematically – always keeping the overall business strategy in mind.
Please contact Torben Zinckernagel on
We partnered with Neuburg | Zinckernagel for a global rebranding project entailing primary research, positioning, corporate identity, vertical brands, messaging and websites. It has given us a unique and sustainable competitive advantage in a very crowded market, which is now improving our sales and financial results. I could not be more pleased with the results!
Neuburg | Zinckernagel is a pleasure to work with; they are smart, pragmatic and creative problem solvers that I highly recommend.
Cody R. Aufricht, Vice President – Marketing Shared Service Center, Columbus
It’s been my pleasure and privilege to collaborate with
Neuburg | Zinckernagel on various projects over the years.
Their sense of honesty, quality, trends and place is completely
on par with the fast changing world that we live in, and I can
recommend their work to anyone.
Peter G. Rebeiz
Chairman & CEO, Caviar House & Prunier / Montreux Jazz Café
For more than 8 years, I’ve had the pleasure of working with Neuburg | Zinckernagel.
Having helped us with large and small film productions, countless adaptations as well as
web campaigns, they always deliver in the highest possible quality and with great
enthusiasm regardless of the size of the project.
Competent, knowledgeable, flexible, competitively priced and super pleasant to
work with, I can only give Neuburg | Zinckernagel my best recommendations.
Claus Albertsen, Nordic Category Marketing Manager, Reckitt Benckiser
Having had the pleasure of working with Neuburg | Zinckernagel’s core staff since 2009, I have experienced their unique ability to combine business understanding, overall thoughts and elbow grease to create targeted solutions for their customers.
In 2012 they helped us develop the 2013 strategy with a prioritised action plan. As always Neuburg | Zinckernagel worked quickly, efficiently and accurately, so we in a matter of weeks had a common vision of goals and direction.
Minna Dam, Director, AAK Beauty & Personal Care