Dig into the business case and learn more about how we through a global rebranding process transformed Columbus Global – a multinational IT company offering ERP solutions in more than 20 countries – from a traditional IT systems provider to become a value adding solutions partner. This includes:
- Primary research insights
- New positioning strategy
- Corporate identity
- Sub-brands
- Messaging
- Websites
Many years of close cooperation with Danish and international IT vendors and consultants have given us a thorough insight into the IT industry’s specific challenges.
We know the industry’s customers, their needs and behavioral patterns, and with their often complex technical, economic and strategic considerations a website with focused content and strong identity is imperative to lead generation.
