Kunden er omdrejningspunkt for enhver sund forretning, og flere af vores kunder har valgt at lade deres kunder komme til orde  – direkte i markedsføringen.

Det gælder for eksempel CEJ Ejendomsadministration, der lader boligforeningerne fortælle om deres oplevelser med kvaliteten af ejendomsadministrationen på deres hjemmeside.

Fiftytwo har leveret en avanceret softwareløsning til Matas, der gør dem i stand til at kombinere priser, tilbud og loyalitetspoint på tværs af kanaler. Det forklarer den tekniske direktør i Matas, Thomas Grane, i en lille film her

Og Universum giver deres kunde, TopDanmark, taletid her

Interesseret?

I NZINCK har vi specialiseret os i at hjælpe vores kunders med at komme tættere på deres kunder. Hvad de mener om konkrete produkter og ydelser, men især om hvilke behov og motiver, der styrer præferencer, valg og fravalg.

Vi er klar til at facilitere kundens stemme i din markedsføring, hvis du tør høre, hvad de siger.

Kontakt Torben Zinckernagel på torben@nzinck.com eller 2383 7690 og få en uforpligtende snak om mulighederne.

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Macro Advisory Partners har diskuteret den russiske invasions implikationer for den europæiske energisikkerhed, politiske stabilitet og cyberinfrastrukturen.

I juni havde vi fornøjelsen af at facilitere et par afsnit af Crooked Media’s serie, Another Russia, da holdet var i København i forbindelse med Obamas besøg. Det handler om krig og korruption, når Ben Rhodes interviewer myrdede Putin-kritiker, Boris Nemtsov’s datter, journalist Zhanna Nemtsova.

Podimo’s serie Styr på historien tager krigen op med udgangspunkt i Krim-halvøen. Hvad der egentlig skete dengang i 2014 taler journalist Anne Sofie Allarp med lektor ved Forsvarsakademiet og Ukraine-ekspert Claus Mathiesen om.

Og også vores venner fra podcasten, Magtsnak, har været en tur omkring informationskrigen mellem Putin og Zelenskyy. Her diskuteres det, om vi kan nedbryde Putins propagandamur, så den almindelige russer får viden om Putins folkedrab?

Alle podcasts er produceret i vores lydstudie i København, inkl. indspilning, redigering og upload. Mange har været fysisk tilstede i studiet, mens nogle gæster og til tider også producere har deltaget remote via Zoom. 

Interesseret

Pønser I på at udgive jeres podcast, så kontakt May-Britt på maybritt@nzinck.com eller 2033 5238 og hør nærmere.

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More about that and other news from us here

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Every day production funds are squandered away on expensive mediators, who neither simplify production nor increase efficiency. In fact, intermediaries often delay the process and increase the risk of misunderstandings.

Having produced TV commercial adaptations for more than 25 years, you can safely rely on us to get your message clearly across to the intended target group.

Learn more about how choosing the right video partner will free up more of your own precious time, and what to expect in terms of competencies, quality and pricing in the “The 7 Step Guide to Successful Adaptation of TV commercials”. Download the guide here

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Are you communicating relevantly to users at different stages of their decision making process, or are you like most focusing all your communication to that precious 1%, who is actually ready to buy?

You’ll find the answers to these questions and many more in this guide: 10 Easy Ways to Optimise Your Conversion Path

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“Get to the point, and if in doubt make a full stop” was my journalist mother’s words of wisdom. And that goes double for writing web texts. Except for the header. Long headers are great online – preferably formed as a question.

Often you only have a split second to catch potential customers’ attention, so use it wisely. Start with the big draw for your message: The header.

Get to the Point already in the Header

You don’t read webpages – you browse. So don’t save your gold nuggets. Put them into play. As the most important part of any text, a web header must be:

• Instantly intelligible. Catchy without becoming too cryptic, whimsical or implied
• Matching expectations, so the user doesn’t waste time on irrelevant content
• Able to stand alone – meaningful in and of it self, and in Google’s search results

And remember to include the most important keywords for usability as well as for SEO.

More Tips for Effective Web Writing

The internet spills over with good advise on how to optimise texts for web, but here are a couple of the most important:

• Use bullet points for readability
• Limit the copy and use deep links for those who are interested
• Use sub-headers to give users quick perspective and use bold to emphasise
• Use vivid and active language in present tense. Make it personal and avoid passive sentence constructions.
• Always end with a clear call to action that leads the user in his customer journey or decision making process

Please contact Mette Stenstrup on +45 40 88 13 60 or mette@nzinck.com for further information or to set up an appointment to discuss your opportunities.

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By automatically generating relevant and timely communication in all touch points along the customer journey according to individual needs, motives and behaviour, Marketing Automation can optimise your entire marketing set-up – making marketing activities measurable and indicating precisely when a lead is ready for personal contact.

Changing Buying Behaviour

As the market becomes increasingly transparent, potential buyers of high consideration purchases do more desk research and seek advice/reference with peers and colleagues before engaging with sales rep.

Up to 95% of qualified prospects on your website are there to research. They are not yet ready to talk to a sales representative, but 70% of them will, however, eventually buy a product from you – or one of your competitors.

If you push too early, you risk missing out on the sale. Instead you need to mature potential customers by servicing their needs until they are ready to buy.

Nurturing potential customers is about building relationships and trust. By providing the right messages and services at the right time leads are driven effectively through the sales funnel. If you are spot on, potential customers will consider you as a relevant professional experts and source of inspiration, which they may recommend in their network.

Rule-based marketing automation builds patience, persistence and timing into the customer relation allowing you to manage leads more effectively.

Automation requires systemisation and intelligence

The lack of a proper process for scoring, qualifying and following up, faulty contact information and untargeted content will at best prevent you from realising the full potential of marketing automation.

Defining the rules of engagement is mission critical in automating effective lead management. This requires intelligent segmentation with a deep understanding of client passions, pains and decision-making processes.

It’s all about listening for and interpreting signals, meeting needs and adding value to move prospects to the next phase of the decision-making process and closer to sales readiness:

• What messages do the target group respond to
• What type of information adds value – providing differentiated information according to different segment needs
• What signals indicates sales readiness – assign scores
• What score indicates that they are ready to speak to a salesperson

Overview and coherence in the customer experience – across touch points

Please contact Torben Zinckernagel on +45 23 83 76 90 or torben@nzinck.com for further information or to set up an appointment to discuss your opportunities.

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