{"id":9452,"date":"2022-12-15T15:37:16","date_gmt":"2022-12-15T15:37:16","guid":{"rendered":"https:\/\/www.nzinck.com\/?page_id=9452"},"modified":"2023-01-09T16:34:52","modified_gmt":"2023-01-09T16:34:52","slug":"inbound-marketing-kampagner","status":"publish","type":"page","link":"https:\/\/www.nzinck.com\/da\/services\/inbound-marketing-kampagner\/","title":{"rendered":"Kampagneudvikling"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9452\" class=\"elementor elementor-9452 elementor-9347\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e12a9c3 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"e12a9c3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccd9ef4\" data-id=\"ccd9ef4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c23ae80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c23ae80\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-953f12b\" data-id=\"953f12b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21f74ce elementor-widget elementor-widget-text-editor\" data-id=\"21f74ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<header class=\"entry-header\"><header class=\"entry-header\"><header class=\"entry-header\"><h1 class=\"entry-title\">Kampagneudvikling<\/h1><h2 class=\"lead-paragraph\">Fra potentielle kunder til salgsklare leads med inbound marketing<\/h2><\/header><div class=\"entry-content\"><p>Traditionelle push-kampagner har tabt pusten, fordi forbrugeradf\u00e6rden har \u00e6ndret sig. Inbound marketing-kampagner fokuserer i stedet p\u00e5 at fange opm\u00e6rksomheden hos et n\u00f8je defineret smalt publikum. Herved tiltr\u00e6kkes de rigtige m\u00e5lgrupper, som gradvistg\u00f8res til kunder og m\u00e5ske endda ambassad\u00f8rer, der anbefaler jeres forretning i egne netv\u00e6rk.<\/p><p>Denne m\u00e5lrettede tilgang h\u00e6ver kvaliteten af \u200b\u200bdine kundeemner, da de tiltr\u00e6kkes af \u00e6gte interesse. Og den omtale og opbakning, de genererer, n\u00e5r de deler i deres sociale netv\u00e6rk, er uvurderlig.<\/p><h2>Hvad det kr\u00e6ver<\/h2><ul><li>S\u00e6t klare kampagnem\u00e5l (fx generere leads eller interesse for en produktlancering)<\/li><li>Defin\u00e9r m\u00e5lgrupper eller personaer<\/li><li>Angiv s\u00f8geord baseret p\u00e5 konkret s\u00f8geadf\u00e6rd og interesse<\/li><li>Lav m\u00e5lrettede tilbud og budskaber<\/li><li>Overvej automatisering og nurturing flow<\/li><li>Skyd evt. din kampagne i gang med en m\u00e5lrettet e-mail<\/li><li>Spred budskabet via blogpost og sociale medier<\/li><li>Overvej Google Ads og andre betalte initiativer<\/li><li>Overv\u00e5g, analys\u00e9r trafik og konvertering<\/li><\/ul><h2>Hvordan vi hj\u00e6lper<\/h2><p>Vi kan hj\u00e6lpe dig med at designe effektive inbound marketing-kampagner, der er m\u00e5lrettet specifikt til dine potentielle kunder i alle faser af deres kunderejse.<\/p><ul><li>Vores holistiske tilgang sikrer ensartede budskaber og en sammenh\u00e6ngende kampagneoplevelse p\u00e5 tv\u00e6rs af forskellige kanaler.<\/li><li>Alle elementer (CTA, kampagnesider, SoMe, s\u00f8geord, e-mails, blogs, mv.) vil v\u00e6re baseret p\u00e5 at skabe indhold af v\u00e6rdi, relevans eller interesse for den specifikke persona eller m\u00e5lgruppe.<\/li><\/ul><p>Vi arbejder efter en stringent proces, der s\u00f8rger for at du som kunde sparer tid, har fuldt overblik og f\u00e5r indblik i muligheder for optimering.<\/p><h2>Interesseret?<\/h2><p>Kontakt Torben Zinckernagel direkte p\u00e5 <a href=\"mailto:torben@nzinck.com\">torben@nzinck.com<\/a>\u00a0eller tlf. 2383 7690<\/p><\/div><\/header><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-81d1bc6\" data-id=\"81d1bc6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76801fa elementor-widget elementor-widget-image\" data-id=\"76801fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"341\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/ClientSidebarCody.jpg\" class=\"attachment-large size-large wp-image-6583\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f1004 elementor-widget elementor-widget-text-editor\" data-id=\"d6f1004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<header class=\"entry-header\"><div class=\"client-statement\"><div class=\"client-statement\"><div class=\"client-statement\"><div class=\"client-statement\"><div class=\"client-statement\"><div class=\"client-statement\"><div class=\"client-statement\">NZINCK is a pleasure to work with; they are smart, pragmatic, and creative problem solvers that I highly recommend.<\/div><div>\u00a0<\/div><p class=\"text-bold client-name\">Cody R. Aufricht<\/p><p class=\"title-and-company\">Vice President \u2013 Marketing Shared Service Center, Columbus<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b157ca7 elementor-widget elementor-widget-text-editor\" data-id=\"b157ca7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>RELATED SERVICES<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a347700 elementor-widget elementor-widget-image\" data-id=\"a347700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/service\/inbound-marketing\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"224\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductInbound.jpg\" class=\"attachment-large size-large wp-image-6601\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductInbound.jpg 400w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductInbound-202x113.jpg 202w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f916ed elementor-widget elementor-widget-text-editor\" data-id=\"1f916ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a class=\"block black\" title=\"Inbound Marketing\" href=\"https:\/\/www.nzinck.com\/da\/service\/inbound-marketing\/\"><span class=\"text-md black\">Inbound marketing<\/span><\/a><\/strong><\/p><p class=\"teaser-description\"><a class=\"block black\" title=\"Inbound Marketing\" href=\"https:\/\/www.nzinck.com\/da\/service\/inbound-marketing\/\">Det handler om at tiltr\u00e6kke de rigtige kunder\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11d1d95 elementor-widget elementor-widget-image\" data-id=\"11d1d95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/service\/content-marketing-dk\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"404\" height=\"226\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductContentCreation.jpg\" class=\"attachment-large size-large wp-image-6595\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductContentCreation.jpg 404w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductContentCreation-202x113.jpg 202w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4042dc9 elementor-widget elementor-widget-text-editor\" data-id=\"4042dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a class=\"block black\" title=\"Content Marketing\" href=\"https:\/\/www.nzinck.com\/da\/service\/content-marketing-dk\/\"><span class=\"text-md black\">Content Marketing<\/span><\/a><\/strong><\/p><p class=\"teaser-description\"><a class=\"block black\" title=\"Content Marketing\" href=\"https:\/\/www.nzinck.com\/da\/service\/content-marketing-dk\/\">Relevant og engagerende indhold p\u00e5 rette tid og sted for en klart defineret m\u00e5lgruppe<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd76bb elementor-widget elementor-widget-image\" data-id=\"6bd76bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/paradox-one-goal-leads-higher-conversion-rate\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"226\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/09\/one-goal-higher-conversion-rate-sidebar.jpg\" class=\"attachment-large size-large wp-image-6487\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/09\/one-goal-higher-conversion-rate-sidebar.jpg 404w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/09\/one-goal-higher-conversion-rate-sidebar-202x113.jpg 202w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c14346f elementor-widget elementor-widget-text-editor\" data-id=\"c14346f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a class=\"block black\" title=\"Paradox: ONE Goal Leads to a Higher Conversion Rate\" href=\"https:\/\/www.nzinck.com\/da\/paradox-one-goal-leads-higher-conversion-rate\/\" data-wplink-edit=\"true\"><span class=\"text-md black\">Paradox: ONE Goal Leads to a Higher Conversion Rate<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kampagneudvikling Fra potentielle kunder til salgsklare leads med inbound marketing Traditionelle push-kampagner har tabt pusten, fordi forbrugeradf\u00e6rden har \u00e6ndret sig. Inbound marketing-kampagner fokuserer i stedet p\u00e5 at fange opm\u00e6rksomheden hos et n\u00f8je defineret smalt publikum. Herved tiltr\u00e6kkes de rigtige m\u00e5lgrupper, som gradvistg\u00f8res til kunder og m\u00e5ske endda ambassad\u00f8rer, der anbefaler jeres forretning i egne netv\u00e6rk. &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":9384,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-9452","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/comments?post=9452"}],"version-history":[{"count":15,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9452\/revisions"}],"predecessor-version":[{"id":10883,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9452\/revisions\/10883"}],"up":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9384"}],"wp:attachment":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/media?parent=9452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/categories?post=9452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}