{"id":9473,"date":"2022-12-15T14:45:36","date_gmt":"2022-12-15T14:45:36","guid":{"rendered":"https:\/\/www.nzinck.com\/?page_id=9473"},"modified":"2023-01-09T16:10:14","modified_gmt":"2023-01-09T16:10:14","slug":"conversion-optimisation","status":"publish","type":"page","link":"https:\/\/www.nzinck.com\/da\/services\/conversion-optimisation\/","title":{"rendered":"Konverterings-optimering"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9473\" class=\"elementor elementor-9473 elementor-9323\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e12a9c3 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"e12a9c3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccd9ef4\" data-id=\"ccd9ef4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c23ae80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c23ae80\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-953f12b\" data-id=\"953f12b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21f74ce elementor-widget elementor-widget-text-editor\" data-id=\"21f74ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<header class=\"entry-header\"><header class=\"entry-header\"><header class=\"entry-header\"><header class=\"entry-header\"><h1 class=\"entry-title\"><a href=\"https:\/\/www.nzinck.com\/da\/service\/conversion-optimisation\/\" rel=\"bookmark\">Konverterings-optimering<\/a><\/h1><h2 class=\"lead-paragraph\">Pr\u00e6sterer jeres website optimalt?<\/h2><\/header><div class=\"entry-content\"><p>Skaber I v\u00e6rdi og gode oplevelser for de bes\u00f8gende p\u00e5 jeres hjemmeside?<\/p><p>Visitkort, kundeservice og salgsassistent. For at udleve sit fulde potentiale, skal jeres hjemmeside b\u00e5de kunne velkomme, vejlede og engagere de bes\u00f8gende, s\u00e5 de styres sikkert mod konvertering.<\/p><h2>Hvad det kr\u00e6ver<\/h2><p>For at fungere tilfredsstillende b\u00f8r jeres website kunne:<\/p><ul><li>Tiltr\u00e6kke den rigtige trafik<\/li><li>Skabe gode oplevelser og v\u00e6rdi for de bes\u00f8gende<\/li><li>Konvertere trafik til leads og kunder for jeres virksomhed<\/li><\/ul><h2>S\u00e5dan g\u00f8r vi<\/h2><p>Vi hj\u00e6lper jer med at \u00f8ge konverteringsraterne p\u00e5 prioriterede KPI\u2019er p\u00e5 jeres hjemmeside \u2013 uden at g\u00e5 p\u00e5 kompromis med webdesign og \u00f8nskede \u201clook and feel\u201d.<\/p><h4>Vores proces:<\/h4><ol><li><strong>Quick fix<\/strong><br \/>Udbytte: Et overblik over forbedringer, der umiddelbart kan implementeres (lavth\u00e6ngende frugter)<br \/><br \/><\/li><li><strong>Analyse<\/strong><br \/>Udbytte: Identifikation af\u00a0 barrierer for konvertering. Det kan fx vedr\u00f8re handlingsbudskaber (CTA\u2019er), navigation, brugeroplevelse (UX) eller tekst og messaging.<br \/><br \/><\/li><li><strong>Indsigt og analytics<\/strong><br \/>Hvordan bruger den prim\u00e6re m\u00e5lgruppe jeres hjemmeside, og hvordan kan I forbedre deres oplevelse og styre dem mere effektivt mod konvertering?<br \/><br \/>Udbytte: Vi afd\u00e6kker handlem\u00f8nstre, brugerbehov og -forventninger gennem Google Analytics (kvantitativt) og UX testing (kvalitativt), se ogs\u00e5\u00a0<a href=\"https:\/\/www.nzinck.com\/da\/service\/kundeindsigt\/\">kundeindsigt<\/a>. Denne indsigt danner ogs\u00e5 grundlag for evt. contentudvikling.<br \/><br \/><\/li><li><strong>Handlingsplan<\/strong><br \/>Udbytte: En GAP-analyse, der specificerer forbedringstiltag og -justeringer.<br \/><br \/><\/li><li><strong>UX design<\/strong><br \/>Et website skal v\u00e6re l\u00e6kkert og logisk opbygget, s\u00e5 brugeren har en god og ensartet oplevelse p\u00e5 tv\u00e6rs af alle enheder og platforme. Det m\u00e5 gerne have en legende tilgang, der engagerer brugeren.<br \/><br \/>Udbytte: Et intuitivt interface, hvor alle elementer og funktioner er perfekt integreret, logisk designet og placeret.<br \/><br \/><\/li><li><strong>L\u00f8bende optimering<\/strong><br \/>L\u00f8bende justering til optimering af konverteringsrater p\u00e5 prioriterede KPI\u2019er. Vi hj\u00e6lper ogs\u00e5 gerne med\u00a0<a href=\"https:\/\/www.nzinck.com\/da\/service\/content-marketing\/\">content-udvikling\u00a0<\/a>, SEO og kan arrangere generel service af jeres site med back-up, opdatering af plugins og sikring mod hacking.<\/li><\/ol><h2>Interesseret?<\/h2><p>Kontakt Torben p\u00e5\u00a0<a href=\"mailto:torben@nzinck.com\">torben@nzinck.com<\/a> eller 2383 7690 og h\u00f8r n\u00e6rmere.<\/p><\/div><\/header><div class=\"entry-content\">\u00a0<\/div><\/header><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-81d1bc6\" data-id=\"81d1bc6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11d1d95 elementor-widget elementor-widget-image\" data-id=\"11d1d95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/service\/digital-marketingpartner\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"224\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductResource.jpg\" class=\"attachment-large size-large wp-image-6605\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductResource.jpg 400w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductResource-202x113.jpg 202w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4042dc9 elementor-widget elementor-widget-text-editor\" data-id=\"4042dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a class=\"block black\" title=\"Digital markedsf\u00f8ring\" href=\"https:\/\/www.nzinck.com\/da\/service\/digital-marketingpartner\/\"><span class=\"text-md black\">Digital markedsf\u00f8ring<\/span><\/a><\/strong><\/p><p class=\"teaser-description\"><a class=\"block black\" title=\"Digital markedsf\u00f8ring\" href=\"https:\/\/www.nzinck.com\/da\/service\/digital-marketingpartner\/\" data-wplink-edit=\"true\">Vi hj\u00e6lper v\u00e6kstorienterede virksomheder med at designe, drifte og optimere deres digitale markedsf\u00f8ringsindsatser.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd76bb elementor-widget elementor-widget-image\" data-id=\"6bd76bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/service\/leadgenerering\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"224\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductLeadGeneration.jpg\" class=\"attachment-large size-large wp-image-6603\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductLeadGeneration.jpg 400w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductLeadGeneration-202x113.jpg 202w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c14346f elementor-widget elementor-widget-text-editor\" data-id=\"c14346f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a class=\"block black\" title=\"Leadgenerering\" href=\"https:\/\/www.nzinck.com\/da\/service\/leadgenerering\/\" data-wplink-edit=\"true\"><span class=\"text-md black\">Leadgenerering<\/span><\/a><\/strong><\/p><p class=\"teaser-description\"><a class=\"block black\" title=\"Leadgenerering\" href=\"https:\/\/www.nzinck.com\/da\/service\/leadgenerering\/\">Kniber det med at tiltr\u00e6kke relevante leads?<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01a9e70 elementor-widget elementor-widget-image\" data-id=\"01a9e70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/paradox-one-goal-leads-higher-conversion-rate\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"404\" height=\"226\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/09\/one-goal-higher-conversion-rate-sidebar.jpg\" class=\"attachment-large size-large wp-image-6487\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/09\/one-goal-higher-conversion-rate-sidebar.jpg 404w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/09\/one-goal-higher-conversion-rate-sidebar-202x113.jpg 202w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d53f63e elementor-widget elementor-widget-text-editor\" data-id=\"d53f63e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a class=\"block black\" title=\"Paradox: ONE Goal Leads to a Higher Conversion Rate\" href=\"https:\/\/www.nzinck.com\/da\/paradox-one-goal-leads-higher-conversion-rate\/\"><span class=\"text-md black\">Paradox: ONE Goal Leads to a Higher Conversion Rate<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d38a27b elementor-widget elementor-widget-image\" data-id=\"d38a27b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/blink-test-will-improve-conversion-rate\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"226\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/09\/blink-test-improve-conversion-rate-sidebar.jpg\" class=\"attachment-large size-large wp-image-6484\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/09\/blink-test-improve-conversion-rate-sidebar.jpg 404w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/09\/blink-test-improve-conversion-rate-sidebar-202x113.jpg 202w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd6d62 elementor-widget elementor-widget-text-editor\" data-id=\"5fd6d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a class=\"block black\" title=\"How a Blink Test will Improve the Conversion Rate\" href=\"https:\/\/www.nzinck.com\/da\/blink-test-will-improve-conversion-rate\/\"><span class=\"text-md black\">How a Blink Test will Improve the Conversion Rate<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Konverterings-optimering Pr\u00e6sterer jeres website optimalt? Skaber I v\u00e6rdi og gode oplevelser for de bes\u00f8gende p\u00e5 jeres hjemmeside? Visitkort, kundeservice og salgsassistent. For at udleve sit fulde potentiale, skal jeres hjemmeside b\u00e5de kunne velkomme, vejlede og engagere de bes\u00f8gende, s\u00e5 de styres sikkert mod konvertering. Hvad det kr\u00e6ver For at fungere tilfredsstillende b\u00f8r jeres website kunne: &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":9384,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-9473","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/comments?post=9473"}],"version-history":[{"count":12,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9473\/revisions"}],"predecessor-version":[{"id":10838,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9473\/revisions\/10838"}],"up":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9384"}],"wp:attachment":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/media?parent=9473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/categories?post=9473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}