{"id":9497,"date":"2022-12-15T10:14:29","date_gmt":"2022-12-15T10:14:29","guid":{"rendered":"https:\/\/www.nzinck.com\/?page_id=9497"},"modified":"2022-12-21T09:34:07","modified_gmt":"2022-12-21T09:34:07","slug":"customer-journey","status":"publish","type":"page","link":"https:\/\/www.nzinck.com\/da\/services\/customer-journey\/","title":{"rendered":"Customer Journey"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9497\" class=\"elementor elementor-9497 elementor-9222\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e12a9c3 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"e12a9c3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccd9ef4\" data-id=\"ccd9ef4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c23ae80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c23ae80\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-953f12b\" data-id=\"953f12b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21f74ce elementor-widget elementor-widget-text-editor\" data-id=\"21f74ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<header class=\"entry-header\"><h1 class=\"entry-title\">Customer Journey Design<\/h1><header class=\"entry-header\"><h2 class=\"lead-paragraph\">Er I p\u00e5 b\u00f8lgel\u00e6ngde med jeres kunder?<\/h2><\/header><div class=\"entry-content\"><p>Forst\u00e5r I kundens processer, behov og oplevelser i alle gr\u00e6nseflader mellem deres og jeres virksomhed?<\/p><p>En uj\u00e6vn kunderejse taber potentielle kunder p\u00e5 gulvet og mindsker eksisterende kunders tilfredshed, loyalitet og lyst til at anbefale jer i deres netv\u00e6rk..<\/p><h2>Hvad det kr\u00e6ver<\/h2><p>En smidig og konsistent kunderejse underst\u00f8tter kundens behov og forventninger i alle deres kontaktpunkter med jeres virksomhed. Det vil b\u00e5de tiltr\u00e6kke nye kunder og styrke jeres eksisterende kunderelationer.<\/p><h2>S\u00e5dan g\u00f8r vi<\/h2><p>Vi hj\u00e6lper jer med at kortl\u00e6gge jeres kunder og designe deres optimale kunderejser med udgangspunkt i jeres organisatoriske udfordringer og forretningsm\u00e5l.<strong><br \/><\/strong><\/p><p><strong>Step 1: Kortl\u00e6gning<\/strong><\/p><p>Customer Journey Mapping er en visualisering af kundens processer, behov og oplevelser i alle deres kontaktpunker med jeres organisation. Det vil hj\u00e6lpe jer med at:<\/p><ul><li>Forst\u00e5 ikke bare k\u00f8bssituationen, men hele processen fra kundens perspektiv. Det inkluderer hele rejsen fra interesse over behov, muligheder, evaluering af l\u00f8sninger, beslutning, k\u00f8b, anvendelse, bortskaffelse, genk\u00f8b osv.<\/li><li>Forst\u00e5 kundens oplevelse og f\u00f8lelser i hver fase<\/li><li>Identificere udfordringer og muligheder i hver fase<\/li><li>Identificere kritiske \u00f8jeblikke og prioritere optimeringsforslag<br \/><br \/><\/li><\/ul><p><strong>Step 2: Design<\/strong><\/p><p>S\u00e5dan optimerer vi kunderejsen:<\/p><ul><li>Optimering af den eksisterende kundeoplevelse med udgangspunkt i den enkelte m\u00e5lgruppe eller persona og deres adf\u00e6rd, funktionelle og f\u00f8lelsesm\u00e6ssige behov, \u201cpassions &amp; pains\u201d<\/li><li>Afstemning l\u00f8sningsforslag i forhold til strategiske forretningsm\u00e5l, forventet effekt, kompleksitet og omkostninger<\/li><li>Test og implementering<\/li><li>Promovering af strategi med personaliserede kunderejser, inkl. intern tr\u00e6ning<\/li><\/ul><h2>The Customer Journey<\/h2><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2487\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/Infinity.png?x98396\" sizes=\"(max-width: 1144px) 100vw, 1144px\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/Infinity.png 1144w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/Infinity-450x226.png 450w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/Infinity-768x385.png 768w\" alt=\"Customer journey\" width=\"1144\" height=\"574\" \/><\/p><ol><li><b>Out of market:\u00a0<\/b>Kunden s\u00f8ger ikke bevidst efter vores ydelser\/m\u00e6rke\/produkt f\u00f8r noget (en trigger) v\u00e6kker deres interesse.<\/li><li><b>Inspiration:\u00a0<\/b>Kunden har erkendt et behov, er s\u00f8gende og \u00e5ben over for inspiration &gt; Begynder at notere sig mulige alternativer (Shortlist)<\/li><li><b>Evaluation:<\/b>\u00a0Kunden s\u00f8ger mere information om alternative l\u00f8sninger for enten at k\u00f8be (Confirmation) eller miste interessen (Out of market)<\/li><li><b>Confirmation:\u00a0<\/b>Kunden s\u00f8ger aktivt efter argumenter for eller imod de forskellige l\u00f8sninger, s\u00e5 der til sidst er en \u201cvinder\u201d, der k\u00f8bes<\/li><li><b>Re-confirmation:\u00a0<\/b>Efter k\u00f8b s\u00f8ger kunden information, der bekr\u00e6fter and han\/hun har taget det rigtige valg<\/li><li><b>Positive usage:\u00a0<\/b>Nu anvender kunden produktet og forsvinder (forh\u00e5bentlig tilfreds) ud af markedet for en tid. I denne periode bliver man ved med at s\u00f8ge genbekr\u00e6ftelse af sin k\u00f8bsbeslutning<\/li><\/ol><h2>Interesseret?<\/h2><p>Kontakt Torben p\u00e5\u00a0<a href=\"mailto:torben@nzinck.com\">torben@nzinck.com<\/a> eller +45 23 83 76 90\u00a0 og h\u00f8r n\u00e6rmere.<\/p><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-81d1bc6\" data-id=\"81d1bc6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76801fa elementor-widget elementor-widget-image\" data-id=\"76801fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"341\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/ClientSidebarMinna.jpg\" class=\"attachment-large size-large wp-image-6584\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f1004 elementor-widget elementor-widget-text-editor\" data-id=\"d6f1004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<header class=\"entry-header\"><div class=\"client-statement\"><div class=\"client-statement\"><div class=\"client-statement\"><div class=\"client-statement\">NZINCK har hjulpet os med strategisk udvikling og en prioriteret handlingsplan, der som altid var b\u00e5de hurtig, effektiv og pr\u00e6cis. P\u00e5 f\u00e5 uger havde vi en f\u00e6lles vision med klare m\u00e5l og retning.<\/div><div>\u00a0<\/div><p class=\"text-bold client-name\">Minna Dam<\/p><p class=\"title-and-company\">Director, AAK<\/p><\/div><\/div><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11d1d95 elementor-widget elementor-widget-image\" data-id=\"11d1d95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/service\/kundeindsigt\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"224\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductInsight.jpg\" class=\"attachment-large size-large wp-image-6602\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductInsight.jpg 400w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductInsight-202x113.jpg 202w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4042dc9 elementor-widget elementor-widget-text-editor\" data-id=\"4042dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong><a class=\"block black\" title=\"Kundeindsigter\" href=\"https:\/\/www.nzinck.com\/da\/service\/kundeindsigt\/\"><span class=\"text-md black\">Kundeindsigter<\/span><\/a><\/strong>\n<p class=\"teaser-description\"><a class=\"block black\" title=\"Customer Insights\" href=\"https:\/\/www.nzinck.com\/da\/service\/kundeindsigt\/\">Har I kn\u00e6kket koden til gladere kunder?<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-389b181 elementor-widget elementor-widget-text-editor\" data-id=\"389b181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>INSPIRATION<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c47c0a elementor-widget elementor-widget-image\" data-id=\"7c47c0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/service\/kundeindsigt\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"226\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/02\/customer-centricity-sidebar.jpg\" class=\"attachment-large size-large wp-image-6335\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/02\/customer-centricity-sidebar.jpg 404w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/02\/customer-centricity-sidebar-202x113.jpg 202w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2859c6 elementor-widget elementor-widget-text-editor\" data-id=\"c2859c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a class=\"block black\" title=\"Make Customers the Centre of your Business\" href=\"https:\/\/www.nzinck.com\/da\/make-customers-the-centre-of-your-business\/\">Make Customers the Centre of your Business<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Customer Journey Design Er I p\u00e5 b\u00f8lgel\u00e6ngde med jeres kunder? Forst\u00e5r I kundens processer, behov og oplevelser i alle gr\u00e6nseflader mellem deres og jeres virksomhed? En uj\u00e6vn kunderejse taber potentielle kunder p\u00e5 gulvet og mindsker eksisterende kunders tilfredshed, loyalitet og lyst til at anbefale jer i deres netv\u00e6rk.. Hvad det kr\u00e6ver En smidig og konsistent &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":9384,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-9497","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/comments?post=9497"}],"version-history":[{"count":8,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9497\/revisions"}],"predecessor-version":[{"id":9760,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9497\/revisions\/9760"}],"up":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9384"}],"wp:attachment":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/media?parent=9497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/categories?post=9497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}