{"id":9554,"date":"2022-12-15T14:13:32","date_gmt":"2022-12-15T14:13:32","guid":{"rendered":"https:\/\/www.nzinck.com\/?page_id=9554"},"modified":"2023-01-09T16:07:08","modified_gmt":"2023-01-09T16:07:08","slug":"inbound-marketing","status":"publish","type":"page","link":"https:\/\/www.nzinck.com\/da\/services\/inbound-marketing\/","title":{"rendered":"Inbound marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9554\" class=\"elementor elementor-9554 elementor-9311\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e12a9c3 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"e12a9c3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccd9ef4\" data-id=\"ccd9ef4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c23ae80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c23ae80\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-953f12b\" data-id=\"953f12b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21f74ce elementor-widget elementor-widget-text-editor\" data-id=\"21f74ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<header class=\"entry-header\"><header class=\"entry-header\"><h1 class=\"entry-title\">Inbound marketing<\/h1><h2 class=\"lead-paragraph\">Ultimativt handler inbound marketing om at tiltr\u00e6kke de rigtige kunder i stedet for bare at jagte dem hovedl\u00f8st<\/h2><\/header><div class=\"entry-content\"><p>Inbound er den organiske og langt mest effektive form for digital markedsf\u00f8ring. I stedet for at skyde generiske budskaber efter alt med en puls fokuserer inbound marketing p\u00e5 at fange opm\u00e6rksomheden hos den n\u00f8je definerede og sn\u00e6vre m\u00e5lgruppe, der kunne have en reel interesse i jeres produkter eller ydelser. Det er dem, vi skal l\u00e6re at kende, s\u00e5 de kan blive til kunder, stamkunder og ultimativt ambassad\u00f8rer, der anbefaler jeres virksomhed i deres eget netv\u00e6rk.<\/p><p>Selvom trafikken reduceres med denne m\u00e5lrettede tilgang vil inbound marketing producere markant bedre leads baseret p\u00e5 \u00e6gte interesse.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1897\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/11\/inbound-methodology-artiklerx2.png?x98396\" sizes=\"(max-width: 1144px) 100vw, 1144px\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/11\/inbound-methodology-artiklerx2.png 1144w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/11\/inbound-methodology-artiklerx2-450x223.png 450w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/11\/inbound-methodology-artiklerx2-768x381.png 768w\" alt=\"inbound-methodology\" width=\"1144\" height=\"568\" \/><\/p><h2>Hvad det kr\u00e6ver<\/h2><ul><li>En pr\u00e6cis vurdering af jeres eksisterende marketingindsats, inkl. kommunikationselementer performance og budget<\/li><li>M\u00e5ls\u00e6tning \u2013 skal v\u00e6re klare, realistiske og m\u00e5lbare<\/li><li>Veldefinerede og prioriterede kundeprofiler og kunderejser<\/li><li>Marketingplan baseret p\u00e5 m\u00e5l med tidsramme og allokerede ressourcer<\/li><li>Justering af jeres hjemmeside i forhold til konverteringsm\u00e5l og knudepunkt for inbound marketing indsats<\/li><li>L\u00f8bende produktion, publicering og promovering af content p\u00e5 forskellige platforme og kanaler for at drive trafik til jeres hjemmeside<\/li><li>L\u00f8bende overv\u00e5gning og justering af marketingindsatser for at \u00f8ge konverteringsraten<\/li><\/ul><h2>S\u00e5dan g\u00f8r vi<\/h2><p>Som eksperter i inbound marketing (og i \u00f8vrigt Hubspot certificerede) kan vi r\u00e5dgive p\u00e5 alle niveauer af jeres organisation. Vi kan blandt andet hj\u00e6lpe jer med:<\/p><ul><li>Udarbejdelsen af en effektiv inbound strategi<\/li><li>Justering af jeres website<\/li><li>Content- og kampagneproduktion<\/li><li>Forankring af inbound mindset i jeres organisation<\/li><\/ul><p>Med vores tr\u00e6ning og tekniske support er det hensigten, at I selv bliver i stand til at klare l\u00f8bende content-opdateringer og justeringer. Men vi stiller os naturligvis ogs\u00e5 gerne til r\u00e5dighed for en driftsaftale.<\/p><h2>Interesseret?<\/h2><p>Kontakt Torben p\u00e5\u00a0<a href=\"mailto:torben@nzinck.com\">torben@nzinck.com<\/a> eller 2383 7690 og h\u00f8r n\u00e6rmere.<\/p><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-81d1bc6\" data-id=\"81d1bc6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76801fa elementor-widget elementor-widget-image\" data-id=\"76801fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"341\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/ClientSidebarMinna.jpg\" class=\"attachment-large size-large wp-image-6584\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f1004 elementor-widget elementor-widget-text-editor\" data-id=\"d6f1004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<header class=\"entry-header\"><div class=\"client-statement\"><div class=\"client-statement\"><div class=\"client-statement\"><div class=\"client-statement\"><div class=\"client-statement\">Jeg har haft forn\u00f8jelsen af at arbejde sammen med NZINCK siden 2009 og oplevet deres unikke evne til at kombinere forretningsforst\u00e5else med kreativitet og knofedt til at skabe m\u00e5lrettede l\u00f8sninger for deres kunder.<\/div><div>\u00a0<\/div><p class=\"text-bold client-name\">Minna Dam<\/p><p class=\"title-and-company\">Director, AAK<\/p><\/div><\/div><\/div><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11d1d95 elementor-widget elementor-widget-image\" data-id=\"11d1d95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/service\/content-marketing-dk\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"404\" height=\"226\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductContentCreation.jpg\" class=\"attachment-large size-large wp-image-6595\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductContentCreation.jpg 404w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductContentCreation-202x113.jpg 202w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4042dc9 elementor-widget elementor-widget-text-editor\" data-id=\"4042dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a class=\"block black\" title=\"Content Marketing\" href=\"https:\/\/www.nzinck.com\/da\/service\/content-marketing-dk\/\"><span class=\"text-md black\">Content Marketing<\/span><\/a><\/strong><\/p><p class=\"teaser-description\"><a class=\"block black\" title=\"Content Marketing\" href=\"https:\/\/www.nzinck.com\/da\/service\/content-marketing-dk\/\" data-wplink-edit=\"true\">Relevant og engagerende indhold p\u00e5 rette tid og sted for en klart defineret m\u00e5lgruppe<br \/><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd76bb elementor-widget elementor-widget-image\" data-id=\"6bd76bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/service\/leadgenerering\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"224\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductLeadGeneration.jpg\" class=\"attachment-large size-large wp-image-6603\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductLeadGeneration.jpg 400w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductLeadGeneration-202x113.jpg 202w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c14346f elementor-widget elementor-widget-text-editor\" data-id=\"c14346f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a class=\"block black\" title=\"Leadgenerering\" href=\"https:\/\/www.nzinck.com\/da\/service\/leadgenerering\/\"><span class=\"text-md black\"><b>Leadgenerering<\/b><\/span><\/a><\/p><p class=\"teaser-description\"><a class=\"block black\" title=\"Leadgenerering\" href=\"https:\/\/www.nzinck.com\/da\/service\/leadgenerering\/\" data-wplink-edit=\"true\">Kniber det med at tiltr\u00e6kke relevante leads?<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01a9e70 elementor-widget elementor-widget-image\" data-id=\"01a9e70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/optimise-your-conversion-path\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"226\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/04\/optimise-your-conversion-path-sidebar.jpg\" class=\"attachment-large size-large wp-image-6406\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/04\/optimise-your-conversion-path-sidebar.jpg 404w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/04\/optimise-your-conversion-path-sidebar-202x113.jpg 202w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d53f63e elementor-widget elementor-widget-text-editor\" data-id=\"d53f63e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a class=\"block black\" title=\"Optimise Your Conversion Path and Attract New Leads\" href=\"https:\/\/www.nzinck.com\/da\/optimise-your-conversion-path\/\"><span class=\"text-md black\">Optimise Your Conversion Path and Attract New Leads<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Inbound marketing Ultimativt handler inbound marketing om at tiltr\u00e6kke de rigtige kunder i stedet for bare at jagte dem hovedl\u00f8st Inbound er den organiske og langt mest effektive form for digital markedsf\u00f8ring. I stedet for at skyde generiske budskaber efter alt med en puls fokuserer inbound marketing p\u00e5 at fange opm\u00e6rksomheden hos den n\u00f8je definerede &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":9384,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-9554","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/comments?post=9554"}],"version-history":[{"count":8,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9554\/revisions"}],"predecessor-version":[{"id":10832,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9554\/revisions\/10832"}],"up":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9384"}],"wp:attachment":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/media?parent=9554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/categories?post=9554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}