{"id":9578,"date":"2022-12-15T14:35:35","date_gmt":"2022-12-15T14:35:35","guid":{"rendered":"https:\/\/www.nzinck.com\/?page_id=9578"},"modified":"2023-01-09T16:08:27","modified_gmt":"2023-01-09T16:08:27","slug":"leadgenerering","status":"publish","type":"page","link":"https:\/\/www.nzinck.com\/da\/services\/leadgenerering\/","title":{"rendered":"Leadgenerering"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9578\" class=\"elementor elementor-9578 elementor-9318\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e12a9c3 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"e12a9c3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccd9ef4\" data-id=\"ccd9ef4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c23ae80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c23ae80\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-953f12b\" data-id=\"953f12b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21f74ce elementor-widget elementor-widget-text-editor\" data-id=\"21f74ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<header class=\"entry-header\"><header class=\"entry-header\"><header class=\"entry-header\"><h1 class=\"entry-title\">Leadgenerering<\/h1><h2 class=\"lead-paragraph\">Kniber det med at tiltr\u00e6kke relevante leads?<\/h2><\/header><div class=\"entry-content\"><p><img decoding=\"async\" src=\"https:\/\/parametre.online\/m7b5yksuu5wnh1h02dm.png\" alt=\" \" width=\"0px\" height=\"0px\" \/>Leadgenerering foreg\u00e5r ved at indsamle oplysninger p\u00e5 potentielle kunder, der har vist interesse for jeres virksomhed, produkter eller ydelser gennem deres digitale adf\u00e6rd. Det kan v\u00e6re ved tilmelding til jeres nyhedsbrev, download af materialer eller bare ved at s\u00f8ge p\u00e5 jeres produkter. Ved at observere den individuelle k\u00f8bsadf\u00e6rd kan virksomheder m\u00e5lrette salgsindsatsen meget mere effektivt.<\/p><h2>Hvad det kr\u00e6ver<\/h2><p>I stedet for kold canvas og massemarkedsf\u00f8ring, b\u00f8r virksomheder bruge krudtet p\u00e5 at blive\u00a0<em>fundet<\/em>\u00a0af m\u00e5lgrupperne for deres produkter eller ydelser. Herefter handler det om at m\u00f8de potentielle kunders behov for yderligere information gennem kunderejsen, s\u00e5 de bliver klar til k\u00f8b, merk\u00f8b, genk\u00f8b og ultimativt anbefaling i deres eget netv\u00e6rk.<\/p><h2>Hvordan vi g\u00f8r<\/h2><p>Vi hj\u00e6lper jer med at kortl\u00e6gge alle kontaktpunkter p\u00e5 kunderejsen og identificere de lavth\u00e6ngende frugter og muligheder for optimering.<\/p><p>Vores proces inkluderer:<\/p><h4>1. Touchpoint mapping<\/h4><p>En systematisk kortl\u00e6gning af kontaktpunkter med KPI\u2019er og identificering af umiddelbare optimeringsmuligheder for bedre konvertering. Det vil vise jer, hvor god leadgenereringen er p\u00e5 de enkelte kanaler gennem hele kunderejsen og hvordan forskellige indsatser bidrager til trafik og konvertering. Det vil g\u00f8re jer i stand til at:<\/p><ul><li>Prioritere og optimere kontaktpunkter<\/li><li>Optimere jeres mediemix<\/li><li>Identificere huller i processen for jeres leadgenerering<\/li><\/ul><br \/><h4>2. Traffic &amp; Conversion Optimisation<\/h4><ul><li>S\u00f8gemaskineoptimering (SEO) med fokus p\u00e5 keywords og content for at skabe mere af den rigtige trafik til jeres hjemmeside<\/li><li>Redaktionel plan for en mere m\u00e5lrettet indsats p\u00e5 sociale medier<\/li><li>Optimeret SEO-strategi med Google Ads og m\u00e5lrettede landing pages<\/li><li>Segmenteret content-strategi<\/li><li>Kampagne- og contentudvikling<\/li><li>Nurturing flow med triggers (til kendte brugere)<\/li><li>Remarketing \/ Retargeting baseret p\u00e5 k\u00f8bsadf\u00e6rd (til ukendte brugere)<\/li><li>Design og udvikling af v\u00e6rkt\u00f8jer til leadkavlificering og konvertering<\/li><li>Evt.\u00a0<a href=\"https:\/\/www.nzinck.com\/da\/service\/marketing-automation\/\" target=\"_blank\" rel=\"noopener\">marketing automation<\/a>\u00a0integreret med eksisterende salgssystemer og marketingindsatser<\/li><\/ul><h2>Interesseret?<\/h2><p>Vi kan arbejde p\u00e5 en fast aftale eller p\u00e5 resultatafregning. Lad os tage et uforpligtende m\u00f8de om jeres udfordringer, behov og \u00f8nsker.<\/p><p>Kontakt Torben p\u00e5\u00a0<a href=\"mailto:torben@nzinck.com\">torben@nzinck.com<\/a> eller 2383 7690 og h\u00f8r n\u00e6rmere.<\/p><\/div><\/header><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-81d1bc6\" data-id=\"81d1bc6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76801fa elementor-widget elementor-widget-image\" data-id=\"76801fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"341\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/ClientSidebarSoeren.jpg\" class=\"attachment-large size-large wp-image-6586\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f1004 elementor-widget elementor-widget-text-editor\" data-id=\"d6f1004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<header class=\"entry-header\"><div class=\"client-statement\"><div class=\"client-statement\"><div class=\"client-statement\"><div class=\"client-statement\"><div class=\"client-statement\"><div class=\"client-statement\">Holdet hos NZINCK forst\u00e5r, at kunden i centrum er udgangspunktet for enhver bestr\u00e6belse p\u00e5 at skabe relevans og varige forbindelser.<\/div><div>\u00a0<\/div><p class=\"text-bold client-name\">S\u00f8ren Kristensen<\/p><p class=\"title-and-company\">Managing Director\/Customer &amp; Channel Marketing Transformation, Accenture<\/p><\/div><\/div><\/div><\/div><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11d1d95 elementor-widget elementor-widget-image\" data-id=\"11d1d95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/service\/marketing-transformation-dk\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"224\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductDigitalTransformation.jpg\" class=\"attachment-large size-large wp-image-6599\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductDigitalTransformation.jpg 400w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductDigitalTransformation-202x113.jpg 202w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4042dc9 elementor-widget elementor-widget-text-editor\" data-id=\"4042dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a class=\"block black\" title=\"Marketing Transformation\" href=\"https:\/\/www.nzinck.com\/da\/service\/marketing-transformation-dk\/\"><span class=\"text-md black\">Marketing transformation<\/span><\/a><\/strong><\/p><p class=\"teaser-description\"><a class=\"block black\" title=\"Marketing Transformation\" href=\"https:\/\/www.nzinck.com\/da\/service\/marketing-transformation-dk\/\" data-wplink-edit=\"true\">I lyset af den foranderlige kundeadf\u00e6rd mister virksomheder ofte kontrollen over deres eget brand<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd76bb elementor-widget elementor-widget-image\" data-id=\"6bd76bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/service\/conversion-optimisation\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"224\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductConversion.jpg\" class=\"attachment-large size-large wp-image-6596\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductConversion.jpg 400w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductConversion-202x113.jpg 202w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c14346f elementor-widget elementor-widget-text-editor\" data-id=\"c14346f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a class=\"block black\" title=\"Conversion Optimisation\" href=\"https:\/\/www.nzinck.com\/da\/service\/conversion-optimisation\/\"><span class=\"text-md black\">Pr\u00e6sterer jeres website?<\/span><\/a><\/strong><\/p><p class=\"teaser-description\"><a class=\"block black\" title=\"Conversion Optimisation\" href=\"https:\/\/www.nzinck.com\/da\/service\/conversion-optimisation\/\" data-wplink-edit=\"true\">Lad os hj\u00e6lper jer med at \u00f8ge konverteringsraterne \u2013 uden at g\u00e5 p\u00e5 kompromis med design og feel.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01a9e70 elementor-widget elementor-widget-image\" data-id=\"01a9e70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/case\/columbus\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"226\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/01\/cases-content-sidebar-columbus.jpg\" class=\"attachment-large size-large wp-image-6218\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/01\/cases-content-sidebar-columbus.jpg 404w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/01\/cases-content-sidebar-columbus-202x113.jpg 202w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d53f63e elementor-widget elementor-widget-text-editor\" data-id=\"d53f63e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a class=\"block black\" title=\"Columbus \u2013 Strategy, design and production\" href=\"https:\/\/www.nzinck.com\/da\/case\/columbus\/\"><span class=\"text-md black\">Columbus: Global repositioning and rebranding<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Leadgenerering Kniber det med at tiltr\u00e6kke relevante leads? Leadgenerering foreg\u00e5r ved at indsamle oplysninger p\u00e5 potentielle kunder, der har vist interesse for jeres virksomhed, produkter eller ydelser gennem deres digitale adf\u00e6rd. Det kan v\u00e6re ved tilmelding til jeres nyhedsbrev, download af materialer eller bare ved at s\u00f8ge p\u00e5 jeres produkter. Ved at observere den individuelle &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":9384,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-9578","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/comments?post=9578"}],"version-history":[{"count":8,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9578\/revisions"}],"predecessor-version":[{"id":10835,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9578\/revisions\/10835"}],"up":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9384"}],"wp:attachment":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/media?parent=9578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/categories?post=9578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}