{"id":9597,"date":"2022-12-15T14:57:00","date_gmt":"2022-12-15T14:57:00","guid":{"rendered":"https:\/\/www.nzinck.com\/?page_id=9597"},"modified":"2023-01-09T16:11:43","modified_gmt":"2023-01-09T16:11:43","slug":"marketing-automation","status":"publish","type":"page","link":"https:\/\/www.nzinck.com\/da\/services\/marketing-automation\/","title":{"rendered":"Marketing-automation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9597\" class=\"elementor elementor-9597 elementor-9329\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e12a9c3 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"e12a9c3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccd9ef4\" data-id=\"ccd9ef4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c23ae80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c23ae80\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-953f12b\" data-id=\"953f12b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21f74ce elementor-widget elementor-widget-text-editor\" data-id=\"21f74ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<header class=\"entry-header\"><header class=\"entry-header\"><h1 class=\"entry-title\">Marketing automation<\/h1><h2 class=\"lead-paragraph\">Det handler om at sende det rigtige budskab p\u00e5 det rette tidspunkt<\/h2><\/header><div class=\"entry-content\"><p>Marketing automatisering og personligg\u00f8relse af marketingbudskaber handler om at booste salget ved at sende de rigtige budskaber p\u00e5 det rette tidspunkt.<\/p><p>Ved at automatisere de tidskr\u00e6vende opgaver inden for lead-generering, kvalificering og CRM-integration kan I styrke salg, produktivitet og samarbejdet mellem salg og marketing.<\/p><p>\u00a0<\/p><p><strong>Fordele for marketing:\u00a0<\/strong>Slut med at skyde med spredehagl. Med konkret dokumentation for effekt af de enkelte marketingtiltag, kan I holde fokus p\u00e5 det, der virker. Ved at integrere eksisterende marketingaktiviteter og salgssystemer, vil lead management-processen styrke samarbejdet p\u00e5 tv\u00e6rs af afdelinger.<\/p><p>\u00a0<\/p><p><strong>Fordele for salg:\u00a0<\/strong>Ikke flere sk\u00f8nne spildte kr\u00e6fter p\u00e5 k\u00e6lderkolde kundeemner og langh\u00e5rede processer. Marketing automation \u00f8ger antallet af kvalificerede lead, s\u00e5 s\u00e6lgerne kan fokusere deres kr\u00e6fter p\u00e5 lukke salget.<\/p><h2>Hvad det kr\u00e6ver<\/h2><ul><li>T\u00e6nk organisationen anderledes! Det er bydende n\u00f8dvendigt at implementere en inbound tilgang i b\u00e5de salgs- og marketingafdelingerne, s\u00e5 leads tiltr\u00e6kkes i stedet for kold canvas.<\/li><li>Kend din m\u00e5lgruppe og de fremherskende pr\u00e6ferencer<\/li><li>Etabl\u00e9r et effektivt kommunikationsflow<\/li><li>Ops\u00e6tning af regelbaserede nurturing kampagner, der driver kundeemner fremad p\u00e5 kunderejsen<\/li><li>Udvikling af effektivt content<\/li><\/ul><h2>S\u00e5dan g\u00f8r vi<\/h2><p>Det kan virke uoverkommeligt at komme i gang med marketing automation. Hvilket system skal man v\u00e6lge, hvordan bygger man kommunikationsflows og nurturing-kampagner?<\/p><p>Vi hj\u00e6lper med:<\/p><ul><li>R\u00e5dgivning om de generelle principper for marketing automation, inkl. det bedste system for jeres behov<\/li><li>Identifikation af kundeprofiler og personabeskrivelser<\/li><li>Design af kommunikationsflow<\/li><li>Konfigurering af regelbaserede kampagner og programmer<\/li><li>Udarbejdelse af kontaktformularer<\/li><li>Planl\u00e6gning og l\u00f8bende produktion af nyt content<\/li><\/ul><p>Vi er certificerede til at arbejde med HubSpot og ved hvordan man bruger systemet til at \u00f8ge oms\u00e6tning og ROI. Men, vi er ikke gift med HubSpot og s\u00e6tter en \u00e6re i at give uvildig r\u00e5dgivning i forhold til systemer og leverand\u00f8rer. Det vigtigste er, at platformen er nem at bruge for alle i salgs- og marketingorganisationen<\/p><h2>Interesseret?<\/h2><p>Kontakt Torben p\u00e5\u00a0<a href=\"mailto:torben@nzinck.com\">torben@nzinck.com<\/a> eller 2383 7690 og h\u00f8r n\u00e6rmere.<\/p><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-81d1bc6\" data-id=\"81d1bc6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76801fa elementor-widget elementor-widget-image\" data-id=\"76801fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"341\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/ClientSidebarSoeren.jpg\" class=\"attachment-large size-large wp-image-6586\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f1004 elementor-widget elementor-widget-text-editor\" data-id=\"d6f1004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<header class=\"entry-header\"><div class=\"client-statement\"><div class=\"client-statement\"><div class=\"client-statement\"><div class=\"client-statement\"><div class=\"client-statement\"><div class=\"client-statement\"><div class=\"client-statement\">NZINCK form\u00e5r at destillere komplekse sammenh\u00e6nge helt ned i grundsubstansen og engagere m\u00e5lgruppen relevant og p\u00e5 dens pr\u00e6misser.\u00a0<\/div><div>\u00a0<\/div><p class=\"text-bold client-name\">S\u00f8ren Kristensen<\/p><p class=\"title-and-company\">Managing Director\/Customer &amp; Channel Marketing Transformation, Accenture<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a347700 elementor-widget elementor-widget-image\" data-id=\"a347700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/service\/inbound-marketing\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"224\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductInbound.jpg\" class=\"attachment-large size-large wp-image-6601\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductInbound.jpg 400w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductInbound-202x113.jpg 202w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f916ed elementor-widget elementor-widget-text-editor\" data-id=\"1f916ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a class=\"block black\" title=\"Inbound Marketing\" href=\"https:\/\/www.nzinck.com\/da\/service\/inbound-marketing\/\"><span class=\"text-md black\">Inbound marketing<\/span><\/a><\/strong><\/p><p class=\"teaser-description\"><a class=\"block black\" title=\"Inbound Marketing\" href=\"https:\/\/www.nzinck.com\/da\/service\/inbound-marketing\/\">I sidste ende handler det hele om at tiltr\u00e6kke den rigtige trafik<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11d1d95 elementor-widget elementor-widget-image\" data-id=\"11d1d95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/service\/marketing-transformation-dk\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"224\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductDigitalTransformation.jpg\" class=\"attachment-large size-large wp-image-6599\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductDigitalTransformation.jpg 400w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductDigitalTransformation-202x113.jpg 202w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5bd7f elementor-widget elementor-widget-text-editor\" data-id=\"2f5bd7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a class=\"block black\" title=\"Marketing Transformation\" href=\"https:\/\/www.nzinck.com\/da\/service\/marketing-transformation-dk\/\"><span class=\"text-md black\">Marketing transformation<\/span><\/a><\/strong><\/p><p class=\"teaser-description\"><a class=\"block black\" title=\"Marketing Transformation\" href=\"https:\/\/www.nzinck.com\/da\/service\/marketing-transformation-dk\/\">I lyset af den foranderlige kundeadf\u00e6rd mister virksomheder ofte kontrollen over deres eget brand<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c7598 elementor-widget elementor-widget-image\" data-id=\"c5c7598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/service\/conversion-optimisation\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"224\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductConversion.jpg\" class=\"attachment-large size-large wp-image-6596\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductConversion.jpg 400w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductConversion-202x113.jpg 202w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ef3c8 elementor-widget elementor-widget-text-editor\" data-id=\"a0ef3c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a class=\"block black\" title=\"Conversion Optimisation\" href=\"https:\/\/www.nzinck.com\/da\/service\/conversion-optimisation\/\"><span class=\"text-md black\">Pr\u00e6sterer jeres website?<\/span><\/a><\/strong><\/p><p class=\"teaser-description\"><a class=\"block black\" title=\"Conversion Optimisation\" href=\"https:\/\/www.nzinck.com\/da\/service\/conversion-optimisation\/\" data-wplink-edit=\"true\">Lad os hj\u00e6lper jer med at \u00f8ge konverteringsraterne \u2013 uden at g\u00e5 p\u00e5 kompromis med design og feel.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a3135 elementor-widget elementor-widget-text-editor\" data-id=\"61a3135\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>CASE<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d3006c elementor-widget elementor-widget-image\" data-id=\"4d3006c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/case\/columbus\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"226\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/01\/cases-content-sidebar-columbus.jpg\" class=\"attachment-large size-large wp-image-6218\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/01\/cases-content-sidebar-columbus.jpg 404w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/01\/cases-content-sidebar-columbus-202x113.jpg 202w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5d123 elementor-widget elementor-widget-text-editor\" data-id=\"1e5d123\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a class=\"block black\" title=\"Columbus \u2013 Strategy, design and production\" href=\"https:\/\/www.nzinck.com\/da\/case\/columbus\/\"><span class=\"text-md black\">Columbus: Global repositioning and rebranding<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0edd7 elementor-widget elementor-widget-text-editor\" data-id=\"9d0edd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>FRA BLOGGEN<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01a9e70 elementor-widget elementor-widget-image\" data-id=\"01a9e70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/nurturing-leads-to-maximise-revenue\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"226\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/07\/marketing-automation-sidebar.jpg\" class=\"attachment-large size-large wp-image-6475\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/07\/marketing-automation-sidebar.jpg 404w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/07\/marketing-automation-sidebar-202x113.jpg 202w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d53f63e elementor-widget elementor-widget-text-editor\" data-id=\"d53f63e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a class=\"block black\" title=\"Marketing Automation\" href=\"https:\/\/www.nzinck.com\/da\/nurturing-leads-to-maximise-revenue\/\"><span class=\"text-md black\">Nurturing leads to maximise revenue<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing automation Det handler om at sende det rigtige budskab p\u00e5 det rette tidspunkt Marketing automatisering og personligg\u00f8relse af marketingbudskaber handler om at booste salget ved at sende de rigtige budskaber p\u00e5 det rette tidspunkt. Ved at automatisere de tidskr\u00e6vende opgaver inden for lead-generering, kvalificering og CRM-integration kan I styrke salg, produktivitet og samarbejdet mellem &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":9384,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-9597","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/comments?post=9597"}],"version-history":[{"count":11,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9597\/revisions"}],"predecessor-version":[{"id":10841,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9597\/revisions\/10841"}],"up":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9384"}],"wp:attachment":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/media?parent=9597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/categories?post=9597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}