{"id":9619,"date":"2022-12-16T17:24:26","date_gmt":"2022-12-16T17:24:26","guid":{"rendered":"https:\/\/www.nzinck.com\/?page_id=9619"},"modified":"2023-01-09T15:59:21","modified_gmt":"2023-01-09T15:59:21","slug":"kundeindsigt","status":"publish","type":"page","link":"https:\/\/www.nzinck.com\/da\/services\/kundeindsigt\/","title":{"rendered":"Kundeindsigt"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9619\" class=\"elementor elementor-9619 elementor-9611\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e12a9c3 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"e12a9c3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccd9ef4\" data-id=\"ccd9ef4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c23ae80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c23ae80\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-953f12b\" data-id=\"953f12b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21f74ce elementor-widget elementor-widget-text-editor\" data-id=\"21f74ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<header class=\"entry-header\"><header class=\"entry-header\"><header class=\"entry-header\"><h1 class=\"entry-title\">Kundeindsigter<\/h1><h2 class=\"lead-paragraph\">Har I kn\u00e6kket koden til gladere kunder?<\/h2><\/header><div class=\"entry-content\"><p>Kender I jeres kunder og konkurrenter \u2013 eller tr\u00e6ffer I vigtige beslutninger p\u00e5 mavefornemmelser og sund fornuft?<\/p><p>Markeds- og kundeindsigter er ikke bare foruds\u00e6tningen for at kunne spotte nye trends, im\u00f8dekomme kundebehov og kommunikere relevant og rettidigt. Indsigt er selve fundamentet for god forretningsf\u00f8relse.<\/p><h2>Hvad det kr\u00e6ver<\/h2><p>F\u00f8rst skal I kende jeres egen forretning. Hvor godt kender I jeres?:<\/p><ul><li>Hvem er jeres prim\u00e6re m\u00e5lgruppe? Hvad er deres passions og pains, og hvordan er deres kunderejse?<\/li><li>Hvad er jeres brand positionering og kernev\u00e6rdier?<\/li><li>Hvad er jeres v\u00e6rditilbud til kunderne?<\/li><li>Hvordan afb\u00f8der frafald af kunder?<\/li><li>Hvordan er jeres renomme og styrker?<\/li><li>Hvor meget potentiale er der i jeres produktportef\u00f8lje?<\/li><li>Hvor effektiv er jeres marketingindsats?<\/li><li>Hvordan kan I optimere kunderejsen for jeres prim\u00e6re m\u00e5lgrupper?<\/li><li>Hvordan forbedrer I konverteringen p\u00e5 jeres website?<\/li><li>Og mange flere\u2026<\/li><\/ul><h2>S\u00e5dan g\u00f8r vi<\/h2><p>Som eksperter i kundeindsigt og digital transformation hj\u00e6lper vi vores kunder med at skaffe og aktivere v\u00e6rdifuld indsigt til fordel for virksomhedens effektivitet og bundlinje.<\/p><p>Vi sv\u00e6rger til denne proces:<\/p><h4>1\/ Pr\u00e6mis for indsigt<strong><br \/><\/strong><\/h4><p>F\u00f8rst afstemmer vi forventninger med klar definition af form\u00e5l, hypoteser, tidsramme, m\u00e5lgrupper og brugere af resultater, Alts\u00e5 dem, der skal bruge indsigterne, hvordan og hvorfor.<\/p><p>Herefter planl\u00e6gges metoden for dataindsamling ud fra hvilke sp\u00f8rgsm\u00e5l, der skal unders\u00f8ges. Det kan fx v\u00e6re kvalitativt, kvantitativt eller en kombination.<\/p><p>I denne fase afklarer vi selvf\u00f8lgelig ogs\u00e5 hvem, der er ansvarlig og skal involveres hvorn\u00e5r i jeres organisation, s\u00e5 alle er indforst\u00e5et.<\/p><h4>2\/ Dataindsamling<strong><br \/><\/strong><\/h4><p>Kvantitative metoder bruges til at finde ud af hvor mange, der t\u00e6nker, g\u00f8r, siger eller f\u00f8ler p\u00e5 en bestemt m\u00e5de. Det kan handle om at unders\u00f8ge repr\u00e6sentativitet, fordeling, sammenh\u00e6ng med andre faktorer eller bekr\u00e6fte\/afkr\u00e6fte en bestemt hypotese. Det kan foreg\u00e5 med sp\u00f8rgeskemaunders\u00f8gelser (via email, internet pop-up, telefon, sms), hall-tests, eller Google Analytics og CRM Analytics (big data) for at observere adf\u00e6rdsm\u00f8nstre.<\/p><p>Kvalitative metoder bruges til at f\u00e5 en mere dybdeg\u00e5ende forst\u00e5else for hvordan og hvorfor nogen lever, forbruger og v\u00e6lger, som de g\u00f8r. Mange beslutninger og behov er ubevidste og kan ikke forst\u00e5s ved at sp\u00f8rge direkte. Derfor kan observation af adf\u00e6rdsm\u00f8nstre s\u00e6tte os p\u00e5 sporet af kundebehov, der ikke bliver d\u00e6kket tilstr\u00e6kkeligt. Vores metodeapparat inkluderer etnografisk observation (small data) til at observere adf\u00e6rd, omgivelser, udtryk. Det kan ogs\u00e5 v\u00e6re dybdeinterviews, fokusgrupper, mystery-shopping eller dagbogsrapportering.<\/p><h4>3\/ Analyse<strong><br \/><\/strong><\/h4><p>Analysen bliver vidensfundamentet for vigtige forretningsbeslutninger, kommunikation, marketing, produktoptimeringer, mm.<\/p><p>Det handler ikke bare om rapportering af tal og svar. Det handler om at analysere resultaterne i den rette kontekst, s\u00e5 data oms\u00e6ttes til v\u00e6rdifuld indsigt.<\/p><h4>4\/ Pr\u00e6sentation og intern forankring<strong><br \/><\/strong><\/h4><p>De specifikke kundeindsigter aktiveres i regi af jeres organisation og s\u00e6rlige udfordringer. Med udgangspunkt i kundeindsigterne, skr\u00e6ddersyr vi kommunikation til s\u00e6rlige m\u00e5lgrupper, personaer eller arketyper.<\/p><h2>Interesseret?<\/h2><p>Kontakt Torben p\u00e5\u00a0<a href=\"mailto:torben@nzinck.com\">torben@nzinck.com<\/a>\u00a0eller 2383 7690 og h\u00f8r n\u00e6rmere<\/p><\/div><\/header><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-81d1bc6\" data-id=\"81d1bc6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76801fa elementor-widget elementor-widget-image\" data-id=\"76801fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"341\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/ClientSidebarSoeren.jpg\" class=\"attachment-large size-large wp-image-6586\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f1004 elementor-widget elementor-widget-text-editor\" data-id=\"d6f1004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<header class=\"entry-header\"><div class=\"client-statement\"><div class=\"client-statement\"><div class=\"client-statement\">Holdet hos NZINCK forst\u00e5r, at kunden i centrum er udgangspunktet for enhver bestr\u00e6belse p\u00e5 at skabe relevans og varige forbindelser.<\/div><div>\u00a0<\/div><p class=\"text-bold client-name\">S\u00f8ren Kristensen<\/p><p class=\"title-and-company\">Managing Director\/Customer &amp; Channel Marketing Transformation, Accenture<\/p><\/div><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a347700 elementor-widget elementor-widget-image\" data-id=\"a347700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/service\/customer-experience\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"224\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductCustomerExperienxe.jpg\" class=\"attachment-large size-large wp-image-6597\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductCustomerExperienxe.jpg 400w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductCustomerExperienxe-202x113.jpg 202w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f916ed elementor-widget elementor-widget-text-editor\" data-id=\"1f916ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a class=\"block black\" title=\"Customer Experience\" href=\"https:\/\/www.nzinck.com\/da\/service\/customer-experience\/\"><span class=\"text-md black\">Customer Experience<\/span><\/a><\/strong><\/p><p class=\"teaser-description\"><a class=\"block black\" title=\"Customer Experience\" href=\"https:\/\/www.nzinck.com\/da\/service\/customer-experience\/\">Kundeoplevelsen er n\u00f8glen til \u00f8get oms\u00e6tning og loyalitet.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11d1d95 elementor-widget elementor-widget-image\" data-id=\"11d1d95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/service\/customer-journey\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"224\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductCustomerJourney.jpg\" class=\"attachment-large size-large wp-image-6598\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductCustomerJourney.jpg 400w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2017\/01\/SidebarProductCustomerJourney-202x113.jpg 202w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1d5b1c elementor-widget elementor-widget-text-editor\" data-id=\"d1d5b1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a class=\"block black\" title=\"Customer Journey Design\" href=\"https:\/\/www.nzinck.com\/da\/service\/customer-journey\/\"><span class=\"text-md black\">Customer Journey design<\/span><\/a><\/strong><\/p><p class=\"teaser-description\"><a class=\"block black\" title=\"Customer Journey Design\" href=\"https:\/\/www.nzinck.com\/da\/service\/customer-journey\/\">Er I p\u00e5 b\u00f8lgel\u00e6ngde med jeres kunder?<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f6f84b elementor-widget elementor-widget-image\" data-id=\"0f6f84b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/a-global-rebranding-strategy-improved-sales-and-financial-results\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"226\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/03\/columbus-sidebar.jpg\" class=\"attachment-large size-large wp-image-6376\" alt=\"\" srcset=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/03\/columbus-sidebar.jpg 404w, https:\/\/www.nzinck.com\/wp-content\/uploads\/2016\/03\/columbus-sidebar-202x113.jpg 202w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8786a79 elementor-widget elementor-widget-text-editor\" data-id=\"8786a79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a class=\"block black\" title=\"A Global Rebranding Strategy improved Sales and Financial Results\" href=\"https:\/\/www.nzinck.com\/da\/a-global-rebranding-strategy-improved-sales-and-financial-results\/\"><span class=\"text-md black\">Columbus: A Global Rebranding Strategy improved Sales and Financial Results<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c47c0a elementor-widget elementor-widget-image\" data-id=\"7c47c0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzinck.com\/da\/it-takes-courage-to-listen\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.nzinck.com\/wp-content\/uploads\/elementor\/thumbs\/listen-sidebar-n1n5ctov4wfpehphkdfi8tnxv1faj5omhj1ffvmzra.jpg\" title=\"listen-sidebar\" alt=\"listen-sidebar\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2859c6 elementor-widget elementor-widget-text-editor\" data-id=\"c2859c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a class=\"block black\" title=\"It Takes Courage to Listen!\" href=\"https:\/\/www.nzinck.com\/da\/it-takes-courage-to-listen\/\"><span class=\"text-md black\">It Takes Courage to Listen!<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kundeindsigter Har I kn\u00e6kket koden til gladere kunder? Kender I jeres kunder og konkurrenter \u2013 eller tr\u00e6ffer I vigtige beslutninger p\u00e5 mavefornemmelser og sund fornuft? Markeds- og kundeindsigter er ikke bare foruds\u00e6tningen for at kunne spotte nye trends, im\u00f8dekomme kundebehov og kommunikere relevant og rettidigt. Indsigt er selve fundamentet for god forretningsf\u00f8relse. Hvad det kr\u00e6ver &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":9384,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-9619","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/comments?post=9619"}],"version-history":[{"count":8,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9619\/revisions"}],"predecessor-version":[{"id":10816,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9619\/revisions\/10816"}],"up":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/pages\/9384"}],"wp:attachment":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/media?parent=9619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/categories?post=9619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}