\u201dContent is King!\u201d has been the mantra for years. Have you caught on? Do you have a solid long term plan for where and when to communicate what to whom and how \u2013 or are you broadcasting on all channels in the hopes that someone hears you? If the latter, maybe it\u2019s time to lower the megaphone.<\/p>\n
I\u2019m happy to learn that 2016 is prophesied to be the year content marketing shifts focus from quantity to quality. It\u2019s time to stop and ask ourselves: Is this piece of content really relevant or engaging to my target group? And if not, hold your horses!<\/p>\n
Clicking \u201cPost\u201d is so easy, but how would you like to hear from your Canon colour cartridge sales guy every other day? You\u2019d probably try to unsubscribe, block the mails or maybe even cut the contact. I\u2019d change to Xerox in a heartbeat. The art of posting is doing it only, when you have something interesting, relevant or otherwise beneficial to share with the recipients.<\/p>\n
Instead of trying to reach everybody at once, let\u2019s concentrate on being really useful to those who matter. Our primary target group. I\u2019m convinced that careful personal nurturing pays off, and in time paves the way to loyal customers, followers, readers, users or whomever is the target of your immediate affections.<\/p>\n