{"id":1173,"date":"2016-03-12T14:33:00","date_gmt":"2016-03-12T14:33:00","guid":{"rendered":"http:\/\/wp.nzinck.com\/?p=1173"},"modified":"2022-12-30T10:16:04","modified_gmt":"2022-12-30T10:16:04","slug":"a-global-rebranding-strategy-improved-sales-and-financial-results","status":"publish","type":"post","link":"https:\/\/www.nzinck.com\/da\/a-global-rebranding-strategy-improved-sales-and-financial-results\/","title":{"rendered":"A Global Rebranding Strategy improved Sales and Financial Results"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Dig into the business case and learn more about how we through a global rebranding process transformed Columbus Global \u2013 a multinational IT company offering ERP solutions in more than 20 countries \u2013 from a traditional IT systems provider to become a value adding solutions partner. This includes:<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Primary research insights<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">New positioning strategy<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Corporate identity<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Sub-brands<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Messaging<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Websites<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">&nbsp;<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Many years of close cooperation with Danish and international IT vendors and consultants have given us a thorough insight into the IT industry\u2019s specific challenges.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">We know the industry\u2019s customers, their needs and behavioral patterns, and with their often complex technical, economic and strategic considerations a website with focused content and strong identity is imperative to lead generation.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most IT companies offer complex services complicating the customer\u2019s decision-making process. This calls for deep customer understanding and differentiated communication approach Dig into the business case and learn more about how we through a global rebranding process transformed Columbus Global \u2013 a multinational IT company offering ERP solutions in more than 20 countries \u2013 from &hellip;<\/p>\n","protected":false},"author":3,"featured_media":1164,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[192],"tags":[37,109],"class_list":["post-1173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-branding","tag-lead-generation-conversion"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/posts\/1173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/comments?post=1173"}],"version-history":[{"count":7,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/posts\/1173\/revisions"}],"predecessor-version":[{"id":10047,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/posts\/1173\/revisions\/10047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/media\/1164"}],"wp:attachment":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/media?parent=1173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/categories?post=1173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/tags?post=1173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}