{"id":906,"date":"2016-02-15T12:01:16","date_gmt":"2016-02-15T12:01:16","guid":{"rendered":"http:\/\/wp.nzinck.com\/?p=906"},"modified":"2022-12-30T12:29:44","modified_gmt":"2022-12-30T12:29:44","slug":"is-ad-blocking-the-way-to-true-customer-engagement","status":"publish","type":"post","link":"https:\/\/www.nzinck.com\/da\/is-ad-blocking-the-way-to-true-customer-engagement\/","title":{"rendered":"Is Ad Blocking the Way to True Customer Engagement?"},"content":{"rendered":"<p class=\"p1\">In August 2015, there were 198 million active ad blockers, according to a <a href=\"https:\/\/blog.pagefair.com\/2015\/ad-blocking-report\/\">report<\/a> from PageFair and Adobe. That is a 41% increase in just 12 months.<\/p>\n<p class=\"p1\">It takes no Sherlock to figure out, what the users are telling us: Quit distracting and stressing us with irrelevant crap!<\/p>\n<p class=\"p1\">When visiting a news site, we are there to get news. Not to book a trip to the West Indies. If we were in the mood for a trip, we&#8217;d go to Momondo.<\/p>\n<h4 class=\"p1\"><b>Ad blockers introduce a paradigm shift<\/b><\/h4>\n<p class=\"p1\">Ad blockers will boost a more authentic and present dialogue driven by genuine interest in the customers.<\/p>\n<p>In my opinion there is no decent shortcuts that can replace the disturbing banner ads, not even when camouflaged as Native Advertising. Push marketing is slowly dying\u00a0and I\u00a0believe 2016 will boost a more authentic and present dialogue, driven by genuine interest in the customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s been long brewing, but 2016 may be the year ad blocking finally catches on In August 2015, there were 198 million active ad blockers, according to a report from PageFair and Adobe. That is a 41% increase in just 12 months. It takes no Sherlock to figure out, what the users are telling us: &hellip;<\/p>\n","protected":false},"author":3,"featured_media":857,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[192],"tags":[11],"class_list":["post-906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-customer-engagement"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/posts\/906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/comments?post=906"}],"version-history":[{"count":12,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/posts\/906\/revisions"}],"predecessor-version":[{"id":10084,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/posts\/906\/revisions\/10084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/media\/857"}],"wp:attachment":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/media?parent=906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/categories?post=906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/tags?post=906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}