{"id":926,"date":"2016-02-15T13:00:34","date_gmt":"2016-02-15T13:00:34","guid":{"rendered":"http:\/\/wp.nzinck.com\/?p=926"},"modified":"2022-12-30T12:13:03","modified_gmt":"2022-12-30T12:13:03","slug":"stop-spamming-me","status":"publish","type":"post","link":"https:\/\/www.nzinck.com\/da\/stop-spamming-me\/","title":{"rendered":"Stop Spamming me!"},"content":{"rendered":"<p class=\"p1\">&#8220;None fits all&#8221; has become an established truth in the marketing industry making relevant and targeted content much more effective than mass mails to the entire customer database. So how come only a select few of the newsletters in my mailbox manage to intrigue me enough to open or let alone read them?<\/p>\n<h4 class=\"p1\"><strong>What are barriers keep companies from producing relevant content, and how are they overcome?<\/strong><\/h4>\n<p class=\"p1\">It amazes me, that companies who have knowledge of me, my behaviour and my needs, still apparently are incapable of putting together a newsmail that matches my profile better. Most use only simple principles of geography, shop reference, purchase frequency, themes, etc &#8211; instead of using a dynamic mix of parameters.<\/p>\n<p class=\"p1\">Imagine if my next newsletter were created from a combination of dimensions, such as:<\/p>\n<ul>\n<li class=\"p1\">My digital behaviour: The history of which stories I read in mails and on websites<\/li>\n<li class=\"p1\">My won ranking of themes and topics<\/li>\n<li class=\"p1\">My purchase history<\/li>\n<li class=\"p1\">Other relevant segmentation information, like demographics, socio economics, archetype, etc.<\/li>\n<\/ul>\n<p class=\"p1\">That would be the end of irrelevant stories and offers in my mailbox!<\/p>\n<h4 class=\"p1\"><strong>The need is there<\/strong><\/h4>\n<p class=\"p1\">We have the knowledge. We have the systems. So what is holding companies back. Is it only a question of resources to produce more and better content?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When does relevant content become reality? &#8220;None fits all&#8221; has become an established truth in the marketing industry making relevant and targeted content much more effective than mass mails to the entire customer database. So how come only a select few of the newsletters in my mailbox manage to intrigue me enough to open or &hellip;<\/p>\n","protected":false},"author":3,"featured_media":882,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[192],"tags":[55,109,111],"class_list":["post-926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-content-marketing","tag-lead-generation-conversion","tag-newsletters-nurturing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/posts\/926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/comments?post=926"}],"version-history":[{"count":13,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/posts\/926\/revisions"}],"predecessor-version":[{"id":10074,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/posts\/926\/revisions\/10074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/media\/882"}],"wp:attachment":[{"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/media?parent=926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/categories?post=926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nzinck.com\/da\/wp-json\/wp\/v2\/tags?post=926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}