Branding Archives - Nzinck

Meet the World with a Video

Mette Stenstrup — Fri, 20 Oct 2017 09:44:20 +0000

Or so claims Forbes in the article, Video Marketing: The Future of Content Marketing, and lists 5 smart reasons to start using video marketing:

Great brand recall: 80% of customers remember a video, they have watched last month
Generating relevant traffic: 65% of decision makers visit a marketer’s website after viewing a branded video
Usability: Digital marketing design needs to be responsive, and video content fits all devices
Branding: Video is a ideal tool to strengthen brand identity and let customers know who you are
And the viral nature: Video content wants to go viral, and 92% of people who consume mobile videos share them with others. This is 1,200% more often than links and text combined.

Everybody loves a good story

For over 25 years, we have produced video content, commercials, tutorials and company presentations – helping local and global companies of all shapes and sizes tell their unique stories in compelling ways. Let us help you tell yours.

The post Meet the World with a Video appeared first on Nzinck.

“Oh, so cute” Takes the Cake

Mette Stenstrup — Mon, 10 Oct 2016 14:30:25 +0000

We all know that we have to activate emotions in order to create customer relationships and preference – also when it comes to B2B. Fine in theory, but in practice products, activities and communication often become somewhat aloof and robotic, and this obviously affects our brand experience and desire to engage and buy.

Humanising Brands

Inspired by a full day in the great company of Martin Lindstrøm (Small Data Symposium in Copenhagen), I’ll zoom in on the value of humanising brands. We are very aware of not forgetting the human dimension in the excitement over the endless opportunities for automating services and communication – especially in connection with customer service and written communication. But what about all the other elements that make up the total brand experience?

There are many ways to give brands a human touch, but it often is the small symbols that generate emotions, true customer engagement and loyalty. Lindstrøm showed a couple of examples, which made even this audience of professional marketeers coo: “Oh, so cute”:

When your Mini is returned from the body-shop with a note on the dashboard saying “I’ve missed you!”
When Roomba, the robot hoover, says “Oops” upon its light collisions with you or the furniture
When the toy store has a big door for grown ups and a small one for kids

It sounds simple

It sounds simple, but often the simple stuff is the hardest to come up with.

I’ve given it a go for household appliances:

These products are loyal housemaids, so why make them so dull, clean and impersonal in their visual design? And what about sound design – why doesn’t my washing machine play “We are the champions” when it’s done, instead of 3 long piercing beeps?
Delivery often happens in a brown box by the door. Why not add a big brightly coloured bow and a card saying something like: “Congratulation on your new best maid!”?
Follow up and inspiration, I’ve never actually experienced – but how about tips on how to make your teenager best friends with new Mr. Washer?
Service. And when Mr. Washer falls ill, it would be nice if you could book a technician to come at 7-8 am, 6-7 pm or even on the weekend, instead of having to take out a plus 4 hour slot during work time.

There really is plenty opportunity for humanising brands and improving the cuteness factor, and not only for household appliances.

The post “Oh, so cute” Takes the Cake appeared first on Nzinck.

A Global Rebranding Strategy improved Sales and Financial Results

Vicky Cirkeline Volder — Sat, 12 Mar 2016 14:33:00 +0000

Dig into the business case and learn more about how we through a global rebranding process transformed Columbus Global – a multinational IT company offering ERP solutions in more than 20 countries – from a traditional IT systems provider to become a value adding solutions partner. This includes:

Primary research insights
New positioning strategy
Corporate identity
Sub-brands
Messaging
Websites

Many years of close cooperation with Danish and international IT vendors and consultants have given us a thorough insight into the IT industry’s specific challenges.

We know the industry’s customers, their needs and behavioral patterns, and with their often complex technical, economic and strategic considerations a website with focused content and strong identity is imperative to lead generation.

The post A Global Rebranding Strategy improved Sales and Financial Results appeared first on Nzinck.