Instead of shooting at anything that moves, inbound marketing is focused on capturing the attention of a carefully defined narrow audience – turning strangers into customers and ambassadors for your business.
Sound & Speak productions that are always in tune with your high-quality standards, tight deadlines and budget restraints
As digital partner for FCA Denmark (i.e. FIAT), we are in charge of all digital communication in Denmark for Fiat, Fiat Professional, Jeep and Alfa Romeo. This includes site maintenance, campaign adaptation, newsletters, display banners, mobile ads and event promotions.
For more than 20 years we have worked with Reckitt Benckiser to produce TV commercials and a myriad of adaptations for the Nordic market. At the voice-over recordings for the Durex Earth Shattering TV commercial, we focused on keeping the tone of voice pleasantly sexy but never sleazy. We are very happy with the outcome! …
The team at Neuburg | Zinckernagel really gets that putting the consumer in the centre is the start of any endeavour to create relevance and intimacy. Experts in communication, they are able to take complex matters and distil this down to its very essence and engage the target group through relevance in the context of their now.
Neuburg | Zinckernagel always leads with the strategic perspective and combined with their creativity, it’s a recipe for success. Being on the forefront of the digital transformation going on in Marketing, Neuburg | Zinckernagel is the perfect partner to help propel brands and organizations forward to differentiate their proposition through relevance and innovation.
Managing Director Accenture
Customer & Channel Marketing Transformation
Having had the pleasure of working with Neuburg | Zinckernagel’s core staff since 2009, I have experienced their unique ability to combine business understanding, creative thinking and elbow grease to make targeted solutions for their customers.
Neuburg | Zinckernagel helped us with strategic development and a prioritised action plan, and as always it was quick, efficient and accurate. In a matter of weeks we had a common vision of goals and direction.
For more than 8 years, I’ve had the pleasure of working with Neuburg | Zinckernagel. Having helped us with large and small film productions, countless adaptations as well as web campaigns, they always deliver in the highest possible quality and with great enthusiasm regardless of the size of the project.
Competent, knowledgeable, flexible, competitively priced and super pleasant to work with, I can only give Neuburg | Zinckernagel my best recommendations.
Nordic Category Marketing Manager, Reckitt Benckiser
It’s been my pleasure and privilege to collaborate with Neuburg | Zinckernagel on various projects over the years.
Their sense of honesty, quality, trends and place is completely on par with the fast changing world that we live in, and I can recommend their work to anyone.
Peter G. Rebeiz
Chairman & CEO, Caviar House & Prunier / Montreux Jazz Café
We partnered with Neuburg | Zinckernagel for a global rebranding project entailing primary research, positioning, corporate identity, vertical brands, messaging and websites. It has given us a unique and sustainable competitive advantage in a very crowded market, which is now improving our sales and financial results. I could not be more pleased with the results!
Neuburg | Zinckernagel is a pleasure to work with; they are smart, pragmatic and creative problem solvers that I highly recommend.
Cody R. Aufricht
Vice President – Marketing Shared Service Center, Columbus
The other night, I had a wild conversation with a couple of reflective guys about the state of the world. When will self-driving cars hit the streets, and will I be doing while it drives? Work, perhaps. But how long before I’m replaced by a robot. Routine jobs first, they say, but take judges for instance. In addition to processing facts much faster, computers will no doubt be able to reach a more independent decision based on those facts than a human.
If chasing customers is not your style, don’t fret. With a humanised approach to keywords, you’ll be able to optimise your conversion path to let your customers find you instead. With over 40,000 Google searches every second, the battle for top of page 1 ranking is fierce. Good luck trying to rank on broad terms and product categories, like “dishwasher”. On the other hand, there isn’t much point in ranking high on keywords no one searches for either.