The most essential question to ask yourself when creating content is: Whom are you talking to? Who is your primary target group, what characterises them, and where do we find them? What are their needs and interests, problems and concerns, and how can you help them?
Are you communicating relevantly to users at different stages of their decision making process, or are you like most focusing all your communication to that precious 1%, who is actually ready to buy?
You’ll find the answers to these questions and many more in this guide: 10 Easy Ways to Optimise Your Conversion Path