In August 2015, there were 198 million active ad blockers, according to a report from PageFair and Adobe. That is a 41% increase in just 12 months.
It takes no Sherlock to figure out, what the users are telling us: Quit distracting and stressing us with irrelevant crap!
When visiting a news site, we are there to get news. Not to book a trip to the West Indies. If we were in the mood for a trip, we’d go to Momondo.
Ad blockers introduce a paradigm shift
Ad blockers will boost a more authentic and present dialogue driven by genuine interest in the customers.
In my opinion there is no decent shortcuts that can replace the disturbing banner ads, not even when camouflaged as Native Advertising. Push marketing is slowly dying and I believe 2016 will boost a more authentic and present dialogue, driven by genuine interest in the customers.