Lead generation is more and more happening on the digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. The development is driven by the change in buyer behaviour, now using the mobile units, to research and shortlist almost any purchase decision.
Needs to Succeed
The changing buying and decision making processes are pushing marketers to find new ways of drawing attention. Instead of finding customers through mass marketing and email blasts, marketers must now focus on being found and tap into the needs throughout the decision-making process to build strong and lasting relationships.
How We Help
We will help you map all the touchpoints along the lead generation and conversion path, identifying low hanging fruits and optimisation areas. Our proven process includes:
1. Touchpoint mapping
The systematic mapping of all touchpoints with KPIs and identification of easy wins and optimisation areas will help you understand how your lead generation is performing channel by channel throughout the customer journey and how different media and traffic generators contribute to the overall performance. This allows you to:
- Prioritise and optimise touchpoints
- Manage your media buying mix
- Identify gaps in your lead management process
2. Traffic & Conversion Optimisation
- Search engine optimisation (SEO) with improved keyword and content strategy to improve traffic
- SoMe editorial plan and better advertising targeting
- Optimisation of search engine marketing strategy with Google Ads and targeted landing pages
- Campaign design and optimisation through better segmentation and a customised content plan
- Nurturing design and optimisation using user-triggered campaigns (known visitors)
- Remarketing / Retargeting optimisation through customised content according to user behaviour (unknown visitors)
- Design and development of shopping tools supporting lead qualification and conversion
- Marketing automation integrated with existing sales systems and marketing activities
Book a Free Consultancy Session
We are always happy to discuss your challenges. There are a number of options, should you decide to work with us:
- Outsource your lead generation and conversion to us either on flat fee or on performance basis
- Use us as preferred and trusted consultant – driving development and ensuring knowledge transfer to your organisation.
- In-source a temporary lead generation and conversion expert