Download the slides and watch the video about how the changed consumer behaviour calls for a new and customer focused strategy if you don’t want to be caught off guard by disruptive businesses like hotels.com, Netflix, Uber, Spotify etc.
- Learn more about how customer engagement evolves around:
- Obtaining customer insights
- Understanding and mapping buying behaviour and customer journey
- Identifying segmentation and customer needs
- Defining content strategy
Download Presentation slides on the link above.
NB! Presentation is in Danish.